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Advertising Information
The Flat Hat
can neither post nor accept online advertisements. However, our print edition is more than willing to accept ads. To contact The Flat Hat Advertising Department, please call (757) 221-3283 or fax (757) 221-3242. If no one is available, please leave a voice mail with all pertinent information for contacting you. You may also e-mail The Flat Hat Advertising Department (fhads@wm.edu).
| Local Ad Rates |
| Size | Standard,
1-4 issues | 4+
Issues | 12+
Issues | Every
Issue |
Discount | 5% | 10% | 25% | |
4 column inches
2 columns x 2" | $20.00 | $19.00 | $18.00 | $15.00 |
1/8 page wide
3 columns x 5" | $75.00 | $71.25 | $67.50 | $56.25 |
1/8 page tall
2 columns x 8" | $80.00 | $76.00 | $72.00 | $60.00 |
1/4 page
3 columns x 10.5" | $157.50 | $149.63 | $141.75 | $118.13 |
1/2 page
6 columns x 10.5" | $315.00 | $299.25 | $283.50 | $236.25 |
Full page
6 columns x 21" | $630.00 | $598.50 | $567.00 | $472.00 |
| National Ad Rates |
| Size | Standard,
1-4 issues | 4+
Issues | 12+
Issues | Every
Issue |
Discount | 5% | 10% | 25% | |
4 column inches
2 columns x 2" | $24.00 | $22.80 | $21.60 | $18.00 |
1/8 page wide
3 columns x 5" | $90.00 | $85.5 | 81.00 | $67.50 |
1/8 page tall
2 columns x 8" | $96.00 | $91.20 | $86.40 | $72.00 |
1/4 page
3 columns x 10.5" | $189.00 | $179.55 | $170.10 | $141.75 |
1/2 page
6 columns x 10.5" | $378.00 | $359.10 | $340.20 | $283.50 |
Full page
6 columns x 21" | $756.00 | $718.20 | $680.40 | $567.00 |
Points to consider:
The Flat Hat has changed its paper size to conform with national standards. This will not affect our advertising prices, but it does affect column size. Our new page size is 12" x 21".
The ad deadline is 3 pm on Tuesday the week you want your ad to appear! If ads are submitted and accepted after the deadline, they will be subject to a $20 fee.
Ads may be proofed until 3 pm on Wednesday. Final proofs must be requested in writing and will be provided by fax upon completion of advertising production. The right to a final proof for approval is waived by the client unless requested in writing and will be provided by fax upon completionof advertising production.
All cancellations must be made in writing before the advertising deadline. No refunds will be given on advertisements canceled after this time. All canceled advertisements will be subject to production charges incurred prior ro cancellation.
Camera-ready ads receive an additional 10% discount. Ads must be exact size to receive this discount!
Campus organizations receive an additional 20% discount.
There will be a $10.00 charge for each velox and a $25.00 charge for each week a contract is breached.
Free-standing inserts cost $80/1000, and 5,000 copies must be ordered. Inserts must be delivered to The Virginia Gazette one week in advance. Please call (757) 221-3283 with questions.
Display Classifieds:
No art work is accepted other than logos. Cost is $6.00 per column inch. Minimum ad size is 1 column x 4 inches and maximum ad size is 1 column x 8 inches.
Classifieds Ads:
All submissions must be typed, double spaced and include the author's name and telephone number. The charge is $0.15 per word for students with a $3.50 minimum and $0.25 per word for all others with a $5.00 minimum. Classifieds must be PREPAID in check (made out to The Flat Hat) or by cash.
Submissions can be dropped off in an envelope outside the office, emailed to The Briefs Editor, or called in to 221-3283. or by mail (c/o The Briefs Editor).
**Classified Ads are due by 3 pm on Monday of the week you want the ad to appear!**Briefs can be dropped off in the "Briefs" folder outside the door of The Flat Hat in the basement of the Campus Center.
Mailing Address:
The Flat Hat
The Campus Center
The College of William and Mary
Williamsburg, VA 23186
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